The FIFA World Cup presented a unique opportunity for Coca-Cola Bottling Company UNITED to engage more than 10,000 associates across six Southern states. But how do you make a global sporting event relevant to employees in vastly different roles and communities, especially in a region where American football dominates the sports conversation?

Join Cassandra Mickens, Senior Manager of Corporate Communications, and Buffy Lockette, APR, Manager of Associate Communications and President of Alabama PRSA, as they share the strategy behind Coca-Cola UNITED's employee engagement campaign surrounding the 2026 FIFA World Cup. Learn how the team used storytelling, leadership engagement and creative internal communications to connect associates to a global event in a meaningful way.

In this case study, hear how Coca-Cola UNITED transformed a global event into a local employee experience that strengthened engagement across a diverse workforce.

Registration for this event closes on Thursday, Nov. 12, at 11:59 p.m., so get your tickets today!