Facts alone rarely inspire action. People are moved by narratives that connect on both intellectual and emotional levels. For communications professionals, storytelling is not just a creative exercise — it’s a strategic tool. The right story can shape perception, build trust, inspire action, or position your organization or client as a leader in their field.

Spend an afternoon with PRSA Memphis to learn how to craft stories that both inform and influence. Through bookended workshops, we’ll explore how to uncover authentic stories within your organization, provide a framework to shape them for maximum impact, and adapt them across channels to reach your audiences. You’ll learn how to align every story with strategic goals, ensuring that your communications are compelling but also purposeful.

After the afternoon's workshops, join us for a casual discussion at nearby Soul Fish Cafe.  

WHEN: Tuesday, September 30 from 1 p.m. to 5 p.m.
WHERE: Youth Villages Operations Center, 3320 Brother Blvd. Memphis, TN
WHO: Jason Carlton, APR, marketing manager at Intermountain Health in Salt Lake City, Utah, and Donny Granger, founder and CEO of Creation Studios in Memphis

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