Join PRSA Memphis for our April luncheon, featuring Brandi Boatner as our speaker. In today’s digital landscape, influencer marketing has surged to the forefront, shaping up into a robust $5 billion industry. The age of traditional influencer partnerships continues to evolve, with "de-influencing" emerging as the latest trend, yet the essence of creators as the new celebrities remains more vibrant than ever. These digital pioneers are having their 15 minutes of fame; they are at the heart of a lucrative creator economy that benefits both the content creators themselves and the brands that collaborate with them. As these individuals gain unprecedented influence, it's imperative for communicators to refine their strategies, harnessing the full potential of this dynamic ecosystem. This luncheon will delve into the critical role of influence in today's market and offer strategic insights on leveraging the creator economy to its fullest.

Location: Memphis Botanic Gardens - Sara's Place

Members: Free 

Non-Members: $25 

Students: $15 

Speaker: Brandi Boatner

Brandi Boatner is an award-winning digital communication, public relations, social media professional and prolific public speaker based in New York City. Currently, she is a member of IBM’s newly formed corporate affairs function supporting global influencer and advocacy efforts across social platforms (includes enablement and activation) both internally and externally for social media driving market education around brand and reputation. She is currently the Chair of the PRSA Tri-State District and Chief Programming Officer of New York Women in Communication.